Mindy(Martin) Fashaw is the Chief Operating Officer of Pacvue. Mindy has 10 years of Amazon experience in cross-functional roles in Finance, Seller and Vendor Management, and Instock, as well as 3.5 years leading Amazon Sales for Newell Brands.
With more people shopping online, now is the time for alcohol brands to shift to online marketplaces and new forms of advertising to reach customers.
We sat down with David Fenn, Head of SMB at Walmart Media Group, to discuss the advertising outlook for the year ahead.
The differences between increased consumption and 'pantry loading' and how these behaviors can impact inventory, sales, and ad budgets.
Brands will need to fully assess their current position, as well as the expected impact to their overall business for the foreseeable future.
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