The rise of retail media will dominate in 2022, so you’ll want to hit the ground running in January and begin planning your budgets for it now.

Walmart Connect has several exciting updates to its Sponsored Products API, starting with an entirely new omni-channel platform that serves customers’ needs more efficiently.

These mistakes cost advertisers potential shoppers, higher CPC on their campaigns, lower visibility of their products, and an overall lower ROAS.

Here is a checklist of things to consider as you launch advertising campaigns on Walmart.com.