Account Director, Retail Media

Zachary Zaerr

Zachary Zaerr is Account Director, Retail Media at Pacvue.

More From This Author

Jan 12, 2022
Best Practices
Using Bid Placement Modifier Rules to Succeed on Amazon

Bid Placement Modifiers are an effective way to ensure you’re winning your most important keywords and that products are being promoted on the most effective detail pages.

Sep 17, 2021
Best Practices
Navigating Amazon Private Label Exclusive Search Placements

This is a follow-up to our August 2020 blog post ‘New Exclusive Search Placements for Amazon Private Label Products’ detailing the release of the new “from our brands” placements.

Jun 2, 2021
Everything You Need to Prepare for Amazon Prime Day 2021

Everything you need to know to prepare for and see the best return on your advertising during Amazon Prime Day 2021.

Apr 8, 2021
How Amazon Retail Promotions Affect Marketing Metrics

Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.

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