Bid Placement Modifiers are an effective way to ensure you’re winning your most important keywords and that products are being promoted on the most effective detail pages.

This is a follow-up to our August 2020 blog post ‘New Exclusive Search Placements for Amazon Private Label Products’ detailing the release of the new “from our brands” placements.

Everything you need to know to prepare for and see the best return on your advertising during Amazon Prime Day 2021.

Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.