Pacvue Blog Tag

Amazon Updates

Retail Dive: WSJ: Amazon tests private label pop-ups on product pages

from an article that originally appeared in Retail Dive

November 19, 2020

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Should CPGs be worried about Amazon Private Label?

CPG brands have the upper hand in brand equity - but they are behind in designing for online

November 19, 2020

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Melissa Burdick

Amazon Update to Sponsored Brand Broad Match Keywords

The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.

November 19, 2020

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Amazon Product Update – Three Beta Features to Watch

Three of the latest updates – the Amazon Marketing Cloud, Manage Your Experiments (MYE), and Product Bundles – are among Amazon's most requested features.

November 19, 2020

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How Brands can (and should) use Amazon Posts in 2020

Amazon Posts allows brands to use curated photos and visual content to engage shoppers and promote products.

November 19, 2020

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New Exclusive Search Placements for Amazon Private Label Products

As they become more disruptive in their promotion of Private Label products, having a robust paid search strategy will be more critical than ever.

November 19, 2020

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