[Adweek] 7 Strategies for Targeting Amazon Shoppers on Prime Day
Updated: July 30
Use these lessons from Hollywood classics to guide your marketing strategy
During most of the year, a good rule of thumb for Amazon advertisers to target ads is using customer intent: previous search, browsing and purchase behavior.
The reason is simple: Amazon has a heck of a lot of shopper data. This is true 365 days a year, but Prime Day is not just any day—or, for the first time, two days.This 48-hour window is a frenzy of deals, so consumers’ prior (and future) intent on the site is a less effective targeting tactic. So what’s a brand to do?
Consider these seven Prime Day marketing tactics, which also happen to be classic quotes from films that are, naturally, available on Amazon.