[Adweek] 7 Strategies for Targeting Amazon Shoppers on Prime Day

Updated: July 30

Use these lessons from Hollywood classics to guide your marketing strategy

 

Prime Day Cool Hand Luke

 

During most of the year, a good rule of thumb for Amazon advertisers to target ads is using customer intent: previous search, browsing and purchase behavior.

The reason is simple: Amazon has a heck of a lot of shopper data. This is true 365 days a year, but Prime Day is not just any day—or, for the first time, two days. This 48-hour window is a frenzy of deals, so consumers’ prior (and future) intent on the site is a less effective targeting tactic. So what’s a brand to do?

Consider these seven Prime Day marketing tactics, which also happen to be classic quotes from films that are, naturally, available on Amazon.

Read more in this Adweek article, featuring commentary from Pacvue's President, Melissa Burdick.