Our report dives into the metrics to evaluate the latest trends in Amazon Advertising
According to Business Insider, Amazon’s expanding advertising business is poised to capture significant ad spend dollars from Facebook and Google. With an emphasis on increasing placements for Sponsored Brand ads as well as experimenting with new offerings, the tech giant could reap billions in return.
In an effort to measure ad performance, we’ve used Pacvue’s proprietary Amazon keyword tracking database to track ASINs from small, mid-sized and large advertisers and aggregate them across every major category on Amazon. Tracking Amazon Advertising data from Q2 2018 to Q2 2019, we set out to answer three main questions in putting together this report:
HOW do Sponsored Brand ads compare to Sponsored Product?
WHAT is causing CTR for Sponsored Brand ads to drop?