Melissa Burdick

Melissa Burdick

Recent Posts

[ The Drum] What advertisers can learn from Prime Day in preparation for Black Friday and Christmas

 

Invest Smarter on Prime Day: 4 Marketing Strategies

When Prime Day 2018 began at 3pm EST on July 16th, Amazon.com couldn't handle the traffic. For the first six hours or so, the site was very ...

Understanding the Challenges of Amazon Marketing Optimization

Amazon is crowded. Most Americans skip Google and go straight to Amazon when they shop online and as a result it has become one of the key product ...

The New York Times: Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.

When a chain of physical therapy centers wanted new patients, it aimed online ads at people near its offices who had bought knee braces recently ...

Oh, "CRaP"​ and Ways to Deal with It

Updated: Dec 11, 2018

"Pricing is at the sole discretion of the retailer"

As a Buyer, I would often get emails from manufacturers with this ...

Should CPGs be worried about Amazon Private Label?

I was recently asked this question at a conference – should Consumer Packaged Goods companies be worried about Amazon's reported expansion into ...