Bloomberg Technology Interview: Black Friday & New Shopping Behaviors

Pacvue President Melissa Burdick was on Bloomberg Technology live to discuss expectations for Black Friday and how shopping trends are here to stay. In the interview, Melissa mentioned how shipping delays are causing consumers to shop earlier than usual; how Instacart's convenience and entry into new retailers like Best Buy are making the eCommerce marketplace an attractive choice; and why online shopping is here to stay for the majority of shoppers.

On Prime Day, more ad spend drives up prices, so in order to win, advertisers will need to invest more – and smarter – than usual.
Melissa Burdick


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