Digital Commerce 360: Amazon Advertising 101

Updated: June 21

Advertising on Amazon can be rewarding, but advertisers need to know the specific rules of this ad environment. By advertising at certain times of the day when there is less competition, advertisers can gain more sales and avoid wasting ad spend.

Amazon Advertising is built on an auction system. Vendors and sellers compete for a number of different ad placements by bidding for keywords and setting a max daily budget. Unless manually paused and un-paused, every campaign begins at midnight—but what if they didn’t have to? Running campaigns 24 hours a day can be expensive and may not be very effective (for reasons we’ll get into below), but fortunately there is an alternative: dayparting.

Read the full article via Digital Commerce 360.