First launched in North America in June 2022, Amazon Marketing Stream (AMS) was a highly anticipated launch from customers. The service allows users to access hourly campaign performance data, facilitating more detailed reporting, near real-time recommendations, and faster campaign optimizations.
In October 2022, Amazon began rolling out AMS access to the remaining countries supporting the Amazon Ads API worldwide. In February, Amazon completed this process by unlocking access to sellers in India.
So, what can European brands learn from the head start of their North American counterparts?
This article will highlight newly available features and benefits that global Amazon sellers can leverage with full access to granular data, reporting insights, and recommendations via Amazon Marketing Stream.
Brands and advertisers have long speculated about the variation of shopping behavior on Amazon throughout the day, and they’ve adjusted their bids hourly to optimize their budgets. However, without the ability to view campaign performance by the hour, there was no way to determine whether this optimization was effective.
In the past, brands and agencies only had access to campaign reporting limited to daily performance, saddled by manual Amazon Ads API calls and API throttling. When they needed real-time insights, they were often left waiting. As a result, accessing reports and insights that could feed dayparting strategies and boost conversions became increasingly challenging.
Today, Amazon Marketing Stream offers valuable data for advertisers around the world that the market majority isn’t utilizing, which has created a competitive advantage for early adopters.
This global expansion means that brands and agencies can monitor their campaigns more accurately and quickly respond to changes.
AMS can now help international brands solve the following questions:
Amazon Marketing Stream can provide valuable insights for sellers in Europe to optimize their advertising efforts and reach their target customers.
Our key takeaways for EU brands using AMS include:
European Amazon sellers are already increasing the cost-effectiveness of their advertising efforts to reach more customers, especially Pacvue users in Europe, Asia, and South America.
Brands using both are able to access:
Brands and agencies choose Pacvue to elevate their Amazon campaigns because it’s the most complete, global commerce solution, recognized as:
“Amazon Marketing Stream delivers upon the need of advertisers to make near real-time decisions about their campaigns, and Pacvue looks forward to unlocking even more value with automation tools and recommendations,” said Melissa Burdick, President of Pacvue.
Ready to see it in action? Let’s go.
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