We are excited to share that Pacvue has been recognized as a UK finalist for the 2021 Amazon Ads Partner Awards in both the Scaled Technology Award and Innovation Award categories.
The Scaled Technology award recognizes API partners that have “developed a technology application that has enabled its advertising clients to expand business to new regions over the past year, including the UK.” Pacvue has consistently been among the first API partners to integrate new functionality and marketplaces into our platform. Our Global Marketplace Dashboard enables advertisers to see campaign-level performance side-by-side and aggregated in one place, with standardized currencies, without the need to manually export data from each regional account. One client was able to drive a 227% increase in UK sales by leveraging insights from the dashboard.
Pacvue is also honored to be a finalist in the Innovation Award category. “Amazon Advertising partners are trailblazers, pioneers, and creators. This award will recognize an Amazon Advertising partner who has moved the needle for their clients in the UK through innovation.” The Dayparting Heatmap feature in Pacvue enabled one client to improve Return on Ad Spend by 94%. The Dayparting Heatmap takes hourly sales data from Vendor Central and visualizes it in a manner that allows advertisers to easily make data-driven dayparting optimizations and is just one of many features in Pacvue connecting retail analytics with advertising performance.
Thank you to Amazon Advertising for selecting Pacvue as a 2021 Innovation Award UK finalist. Please read more about the award categories and Pacvue’s entry at the 2021 Amazon Advertising Partners Awards here.