Retail Dive: Amazon secures its own '.amazon' domain
Updated: June 11
The decision ushers in a new reality that could have wide-ranging implications for the e-commerce giant, its sellers and its rivals.
Amazon recently won a seven-year battle to quite literally capture the last word in e-commerce. The Internet Corporation for Assigned Names and Numbers (ICANN), a nonprofit organization that helps manage IP addresses and the internet's domain name system, among other responsibilities, in recent days ruled that Amazon can proceed in its effort to secure the .amazon domain. That would allow the e-commerce giant to develop "generic top-level domains" (gTLDs) like books.amazon or fashion.amazon.