New Exclusive Search Placements for Amazon Private Label Products

Amazon has often been in the news over the past few years over allegations that it uses seller data to inform its own private label competitors ( ...

Walmart vs. Amazon: 5 Key Differences in Paid Search

Walmart is the largest retailer in the US. While Amazon wins in pure online sales, Walmart's physical footprint dwarfs its eCommerce rival. Now ...

Amazon News: Holiday Edition (and What it Means for Advertisers)

Amazon has been busy as of late, and it shows. The constant stream of news in Q4 2019 showed the tactics Amazon took to maintain its grip on ...

How Brands can (and should) use Amazon Posts in 2020 

Unfortunately, Amazon Posts did not reach a full release in time for the holidays in 2019, but the eCommerce giant's latest social media-inspired ...

Sponsored Display: Amazon's Newest Ad Unit

Amazon Product Update – Three Beta Features to Watch 

Amazon has been rolling out new features for vendors and sellers at a rapid clip. Three of the latest updates – the Amazon Marketing Cloud, Manage ...

Amazon Update to Sponsored Brand Broad Match Keywords