Retaking Your Brand: How to Use Amazon Paid Search to Capture Sales With a Messy Third Party Channel

If you are an established national brand that sells on Amazon, you have likely encountered challenges with Third Party (3P) sellers. They can ...

Amazon News: Holiday Edition (and What it Means for Advertisers)

Amazon has been busy as of late, and it shows. The constant stream of news in Q4 2019 showed the tactics Amazon took to maintain its grip on ...

How Brands can (and should) use Amazon Posts in 2020 

Unfortunately, Amazon Posts did not reach a full release in time for the holidays in 2019, but the eCommerce giant's latest social media-inspired ...

Walmart's Sponsored Products and How Brands can Use Them

Sponsored Products are here. We have been working closely with Walmart to prepare the Pacvue eCommerce platform to support bid management for the ...

Top 6 Black Friday Cyber Monday Observations on Amazon

Another 5-day shopping extravaganza affectionately termed “Black Friday Cyber Monday” or “BFCM” for short has come and gone.  We’ve taken a look ...