Use Gopuff Advertising to Reach Instant Needs Shoppers

Use Gopuff Advertising to Reach Instant Needs Shoppers

Frozen pizza, sparkling water, deodorant, toilet paper, batteries, you name it: you can find it on Gopuff.  

Gopuff has been the leader in the instant needs category since launching in 2013, now carrying over 3,000 unique items in each of its micro-fulfillment centers. Gopuff has seen triple digit order and sales growth in each year of its existence – and served more customers in 2020 alone than it has in all previous years combined. Available in more than 650 cities across the United States, Gopuff is reaching more customers across all age groups by offering everyday items, delivered in about half an hour, across grocery, personal care, home essentials, alcohol, baby, pet care, and other categories.  

Now, thanks to our integration with the CitrusAd open API, marketers can manage their Gopuff Sponsored Product and Sponsored Search campaigns directly in Pacvue.  

Gopuff Marketing Opportunities

Gopuff offers a wide range of marketing solutions for brands looking to reach customers 24/7 and optimize e-commerce through insights, advertising, and cross-channel measurement – all within a single platform. Marketers can use programmatic display to reach new-to-brand customers off-app through omnichannel media placements. Brands can also run product sampling campaigns and other creative awareness campaigns to reach new customers.  

In-app media placements include Sponsored Product ads to reach customers across End Cap, Carousel, and Shelf placements in relevant categories while they browse the Gopuff app. During just the past week of the Gopuff Ad Solutions in-app pilot, customers saw an average of 3.1x return on ad spend across over 1,000 products in various categories, with the top quartile of campaigns achieving 10.3x return on ad spend. Sponsored Search ads enable marketers to bid on exact or phrase match terms to convert high-intent shoppers. According to Gopuff, marketers have seen 2.6x average ROAS and 40% average conversion rate with these sponsored ad placements.

Here at Pacvue, we can certainly attest to the popularity of Gopuff. Some favorite items ordered from Gopuff by our team members include caramel ice cream, lavender bubble bath, and lots of popcorn!

CitrusAd and Pacvue

Using Pacvue for CitrusAd to manage your Gopuff advertising campaigns means you can take advantage of rule-based optimization, customizable reporting, and keyword harvesting to maximize sales while growing efficiently. Pacvue is also the only eCommerce advertising platform with a Unified Retail Media dashboard that combines aggregate and side-by-side reporting across retailers, from Gopuff to the CitrusAd Grocery Network, Amazon, Walmart, and more marketplaces.

With Gopuff rapidly expanding to more cities in 2021 and new customers flocking to the app every day, now’s the time to get started with Gopuff advertising to win in the convenience delivery market.  

By staying flexible and implementing proactive advertising strategies, you can overcome supply chain-related bottlenecks.
by 
Riku Laitasalo

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