WSJ: Amazon’s Rise in Ad Searches Dents Google’s Dominance

Updated: June 10

Consumer-goods firms and retailers are among advertisers shifting dollars to Amazon, reflecting changing shopper behavior. Advertisers are starting to shift spending on search ads from Alphabet Inc.’s Google toward Amazon.com Inc., a sign of how the online retailer is capitalizing on becoming the top destination for consumers’ product searches.

Read more details in this WSJ article.