WSJ: Amazon’s Rise in Ad Searches Dents Google’s Dominance

Updated: June 10

Consumer-goods firms and retailers are among advertisers shifting dollars to Amazon, reflecting changing shopper behavior. Advertisers are starting to shift spending on search ads from Alphabet Inc.’s Google toward Inc., a sign of how the online retailer is capitalizing on becoming the top destination for consumers’ product searches.

Read more details in this WSJ article.