[WWD] Amazon’s Fashion Formula: How the Web Giant Takes Over
Updated: July 30
The e-commerce leader is still testing and iterating its way in fashion, searching for a path to dominance.
Jeff Bezos built Amazon with moonshots and mathematics.
While the e-commerce powerhouse often relies on gut to make big category bets — once it moves, it does so with a relentless, rigorous and data-driven process that tests and iterates toward domination.
For now, the company is clearly using its scale to great effect. This year's Prime Day sales event — which ran Monday and Tuesday — surpassed the company's combined Black Friday and Cyber Monday take last year, with more than 175 million items purchased and over one million deals. While fashion got little mention in...