Our whitepaper that sheds light on the latest trends in Amazon Advertising
According to eMarketer, Amazon's share of digital ad spend has increased by 29% in the past year. This increased competition drives up the cost of advertising on Amazon and makes it more challenging to execute a profitable marketing campaign.
To measure the impact of this trend, we've dug deep into Pacvue's proprietary Amazon keyword tracking database, which includes thousands of ASINs and hundreds of keywords for each ASIN across every major product category on Amazon. Tracking Amazon Advertising data from Q1 2018 to Q1 2019, we set out to answer three main questions in putting together this report:
WHY is CPC increasing?
HOW will this impact the bottom line?
WHAT actions can advertisers take today to improve ROI?