A full-service Amazon agency increased clients' sales by 42%

  • Industry
    Full-Service Agency
  • Location
    United Kingdom
  • Company Type
    Agency

EXECUTIVE SUMMARY

After 60 days of using Pacvue, this full-service Amazon agency based in the UK achieved for their clients:

  • 42% increase in average sales
  • 42% increase in Return on Ad Spend
  • 10% decrease in Cost-per-Click

HOW THEY USE PACVUE

The agency used Pacvue’s Keyword Research Tool to identify long-tail keywords with open opportunity and rule-based optimization to manage new campaigns at scale. They used bid modifiers to boost top-performing ASINs to top-of-search placements. They also used Pacvue's proprietary paid and organic Share of Voice data to uncover the most efficient ad strategy keyword-by-keyword and increase overall ranking.