A global consumer pet brand wanted to further develop their Amazon marketing advertising strategy using advanced targeting with Amazon DSP. The pet brand was missing out on driving repeat purchases from loyal customers, and unsure of where to invest incremental ad dollars to maximize conversions.
After three months, the pet brand generated impressions with DSP ads and discovered that there was a long tail of customers who view 3+ DSP ads before converting. The brand decided to increase its DSP budget and focus their efforts on remarketing.
- The brand was missing out on driving repeat purchases from loyal customers.
- Unable to measure the effectiveness of cooperation between SP and DSP.
- Unsure of where to invest incremental ad dollars to maximize conversions.
DSP Optimization - Created an Amazon DSP audience based on views of products related to the keywords bid on in Sponsored Products (SP) campaigns. Targeted competitors’ audiences with Amazon DSP based on the products promoted in competitors’ SP campaigns.
Dayparting - Pacvue’s dayparting feature allowed this global pet brand to control what time of day their ads ran on Amazon. The brand monitored their hourly ROAS performance as they adjusted their ad strategy and increased remarketing during peak periods.