Overview
A home improvement brand needed to relaunch 14 of their top ASINs on Amazon, after they were pulled from the site due to offsite conflicts. The brand implemented Pacvue’s Commerce Solution and utilized Amazon DSP to relaunch ASINs and quickly win back sales. It was able to gain significant growth in glance views and ordered revenue after one month of the new strategy with Pacvue.
The Challenge
A leading home improvement and home safety brand needed to relaunch 14 of their top ASINs on Amazon, after they were pulled from the site due to offsite conflicts.
The Solution
- The brand adopted a focused DSP promotion strategy on relaunched products
- It leveraged lifestyle and in-market targeting segments, with granular retargeting
- The brand tracked performance across all of Amazon utilizing Pacvue’s advertising and commerce intelligence
The goal is to aggressively promote hero ASINs that were pulled and then relaunched in order to rebuild product relevancy and to improve overall marketing efficiency.
