Retail Media and Ecommerce continue to explode, but governance and standardisation are still immature. There is no single industry body enforcing consistency, and retailers are not incentivised to collaborate on a universal set of metrics.
This problem is then compounded internally with different teams operating with independent metrics and reporting platforms leading to data silos. Ultimately, this creates an inability to roll up and create a universal view, compare channel/platform performance and make ROI-informed decisions.
Data silos are predicated on teams controlling and isolating data. The first step in solving data silos is identifying them (Deloitte, 2022). Be the data hero with our customised report - helping you to understand and resolve where data breaks exist, where teams and platforms are not syncing and where you are just missing key insight.
Take our free audit to receive a customised Data Silo Report with actionable insights and recommendations to share with your team.