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Upcoming Event

Join us as we discuss the latest in eCommerce.

We bring our industry-leading expertise everywhere we go.

Winning Amazon: JBPx eCommerce Growth Summit

Paid media on Amazon has been anything but static over the past couple of quarters. From enhanced ad types to expanded DSP offerings, there’s always a new tactic to try out. In this session, we’ll share examples of what’s worked (and what hasn’t!), how to prepare for test and learns in your advertising strategy, and the success factors to pay attention to when driving holistic, full-funnel results across Amazon.

April 9, 12:00 pm – 1:00 pm EST

Featured Case Study

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A Personal Health brand achieves 4x increase in ROAS on Instacart

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Recent Webinars

Q1 2021 CPC Report: eCommerce continues to accelerate

Thursday, April 22 @ 11am PDT / 2pm EDT

Speakers

Melissa Burdick

President, Pacvue

Mindy Fashaw

COO, Pacvue

Where Instacart Fits in Your Brands’ Marketplace Strategy

Thursday, March 4 @ 8:00am PST / 11:00am EST

Speakers

Stefan Jordev

Director of Marketplace Strategy & Insights, Bobsled Marketing

Luke McGinnis

Product Expert, Pacvue

Q4 2020 CPC Report: Holiday Shopping Goes Digital

Online shopping stayed strong in the face of shipping delays and COVID-19 restrictions. This webinar covers the trends that wrapped up an action-packed 2020 and looks ahead to 2021 eCommerce marketing strategy.

Speakers

Kiri Masters

Founder of Bobsled Marketing

Melissa Burdick

President & Co-Founder of Pacvue

Recent Blog Posts

How Amazon Retail Promotions Affect Marketing Metrics

Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.

April 12, 2021

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Overview and Benefits of Advertising Optimization Rules

Best practices for using optimization rules.

April 7, 2021

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Sasha Umanskaya

Criteo Fast 5: Facts to Know and Recommendations

Here are five things you need to know about Criteo Retail Media advertising campaigns, along with five recommendations from our strategic consulting team.

April 7, 2021

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Recent Reports

Staying Ahead: Winning Walmart with Paid Media

Gain key strategies for Walmart Sponsored Products and future paid media opportunities.

March 24, 2021

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Building a Holistic Advertising Strategy on Instacart

March 9, 2021

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Target Advertising Guide: Leveraging Paid Media to Capture Target’s Online Growth

Target paid media ecosystem, Target Product Ads best practices, and early insights and opportunities.

February 2, 2021

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eCommerce is accelerating.

See what it takes to get up and running with marketplace advertising.