Data, Trends, and Benchmarks

Pacvue Reports

2021 Planning Guide: New Year, New Plan

To help you with your 2021 planning, we've put together a guide to help you plan for another transformative year for eCommerce brands.

November 25, 2020

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Q1 2019 CPC Report: Advertising on Amazon

We set out to answer why CPCs are increasing, the impact on bottom line, and actions to improve ROI.

November 19, 2020

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Q2 2019 CPC Report: Sponsored Brands vs Sponsored Products

In this report, we set out to answer how Sponsored Brand ads compare to Sponsored Product ads.

November 19, 2020

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Q3 2019 CPC Report: Advertising Growth & Prime Day Impact

As Amazon Advertising continues to grow, how are brands responding, and what was the effect of Prime Day?

November 19, 2020

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Q4 2019 CPC Report: Increased Competition on Amazon

As most brands continue to increase spending on Amazon advertising, competition is becoming more intense for Sponsored Products.

November 19, 2020

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