Alex Melendez and Sasha Umanskaya bring back our popular Friday Snack Breaks series. Alex shared his top three tips on how to achieve budget fluidity and some practical tips for implementing test and learn.
With so many new online shoppers and potentially even more after Q4, how can brands maximize their reach, capture new-to-brand customers, and increase sales throughout 2021 on Walmart.com? Pacvue COO Mindy (Martin) Fashaw sat down with David Fenn, Head of SMB at Walmart Media Group, to discuss the advertising outlook for the year ahead.
Recently, we co-hosted a “Women in Ecommerce” virtual event with Catalyst to provide a space for conversations and created a community. We discussed how to plot a path to success in #eCommerce, and how to balance it all in the COVID-era.