Featured Videos

Eli Gurock, Senior Vice President of Marketplaces and Retail Media at Merge, chatted how brands can scale their retail media program with Pacvue's Content Marketing Specialist Matt Abbruzzese.

Q4 is right around the corner. Here are Criteo's quick and dirty recommendations for how to make the most of your retail media dollars.

Pacvue president and co-founder, Melissa Burdick, shares her key takeaways from Amazon Prime Day 2022, on "Bloomberg Technology."

Pacvue's Walmart Customer Success Manager Wes Ryan shares strategies for success on Walmart advertising on Helium 10's Winning With Walmart series.

Last-touch ROAS does have its place in performance analysis, but it shouldn’t be the end-all measurement for growth because it’s not measuring growth, it’s measuring efficiency. Now is the time to start measuring beyond ROAS.

Pacvue Co-founder and President Melissa Burdick joins Emily Chang to unpack Amazon's earnings as the retail giant's shares tumbled with its forecast miss and with inflation eating into the low-margin business.

Brian Martinez, Vice President of Client Services at Channel Key, and Nickeshia Watson, Account Director at Pacvue, talk about Prime Day Levers and Strategies for 2022.

Together with Carlos De Almeida, Senior Account Manager at e-Comas, we walk through the latest features and advances in advertising that Amazon rolled out in Q1 2022.

Pacvue President Melissa Burdick speak on Bloomberg Technology again on February 3, 2022. Melissa shared her take on Amazon's fourth-quarter earnings.

Freddie Sexton, Co-Founder & Chief Strategy Officer at Toucan Advisors, LLC, shares his thoughts on how could brands find success on #Amazon. He also walks us through what metrics are the most meaningful for brands in different life cycle stages.

Latest Toys & Games category insights and what should brands and advertisers expect for the year ahead.

Q4 is just around the corner and Amazon sellers should already be prepping for “Turkey 5” (Thanksgiving/Black Friday through Cyber Monday) and the holiday sales season. Adam Hutchinson, Director of Marketing at Pacvue, interviews Nick Young, Co-founder at MarketplaceOps, on some insights and recommendations for sellers as consumers are predicted to begin shopping even earlier this holiday season due to logistics constraints and a global supply chain slow down.

Watch this interview with Blake Kidd, Director of Search and Marketplaces at Rise Interactive, a full-service digital marketing agency and proud Pacvue partner, to learn quick tips about preparing your digital shelf for the holiday crunch and more importantly year-round omnichannel success. Blake discusses the importance of implementing an omnichannel tech solution that brings all your historical data into one place to better help you prepare your brands media management and crush it with increased sales and business all year round.

Recently, we co-hosted a “Women in Ecommerce” virtual event with Catalyst to provide a space for conversations and created a community. We discussed how to plot a path to success in #eCommerce, and how to balance it all in the COVID-era.

With So Many New Online Shoppers And Potentially Even More After Q4, How Can Brands Maximize Their Reach, Capture New-To-Brand Customers, And Increase Sales Throughout 2021 On Walmart.Com? Pacvue COO Mindy (Martin) Fashaw Sat Down With David Fenn, Head Of SMB At Walmart Media Group, To Discuss The Advertising Outlook For The Year Ahead.

Alex Melendez and Sasha Umanskaya bring back our popular Friday Snack Breaks series. Alex shared his top three tips on how to achieve budget fluidity and some practical tips for implementing test and learn.

We invited Nicole Reich, VP of Sales & Marketing at Retail Bloom to share thoughts around how to win in eCommerce in 2021 and her and biggest takeaways for advertising from 2020.

Pacvue’s Michael Foulkes and Stefan Jordev from Bobsled Marketing talk through a list of Amazon Advertising news and features launched during the past quarter. They also share thoughts and suggestions on how to leverage these opportunities.

For brands looking to solve lost buy box, plummeting prices, or a rogue seller ecosystem, hear from Andy Buss at Retail Bloom on how to implement a brand protection program that sets the table stakes for effective selling and marketing online.

Sponsored Products on Walmart help brands position their items at the top of the search result page and extend visibility through placements that can’t be reached organically. Alex and Clare from Pacvue’s Strategic Consulting Team discussed why this ad type can help brands drive traffic and increase sales, and how to best leverage it.

In this Friday Snack Breaks episode, our in-house Instacart advertising experts Zach Zaerr and Anne Harrell chat about how to find the right keyword for your Instacart advertising during their first snack break.

Today, Chris and Jennie will dive deeper into Instacart advertising and share some best practices we’ve seen. From launching to optimizing Instacart ad campaigns, you will find plenty of actionable suggestions in this short video.

Have you ever wondered how the Share of Voice (SOV) data can help to improve your Instacart ad performance? Our very own ad gurus Sok and Misha joined our Friday Snack Breaks series, check out this video for some practical tips they’ve prepared for you!

Pacvue COO Mindy Fashaw and Account Director Riku Laitasalo kicked off our brand new series: The Pacvue Approach to eComm Strategy with a budget reconciliation 101.

Campaign structure has an important impact on ad performance. "The more granular approach you take, the more efficient your campaign will be." Pacvue's advertising expert Clare Hogan said.

When it comes to automation vs. manual control, our suggestion is to automate your campaign whenever possible to improve efficiency and limit human error. But even with a fully comprehensive automated program, you need eyes on the account regularly to audit for misalignments or opportunities that algorithms cannot see. “There’s no placement for human strategy, but we can leverage technology to save time, and make better data-driven decisions.” Said by Riku, Pacvue’s Account Director.

In this video, we talk about the most fundamental portion of eCommerce and paid media – daily budget pacing.

Customers who are exposed to both Amazon Demand Side Platform (DSP) and Sponsored Products Ads are 5 times more likely to purchase than customers who are only exposed to Sponsored Products Ads. But what is Amazon DSP? What are some tips to create successful DSP campaigns? To help you answer these questions, we have Kyle Kirkwood, Pacvue's Training Director, and Jack Lindberg, Customer Success Manager at Pacvue, to share their insights and best practices.

Amazon and direct-to-consumer aggregators like Perch and Thrasio have become a hot new trend in the start-up world, raising nearly $7 billion in combined capital to acquire emerging Amazon sellers worldwide. Some pain points right now for aggregator businesses revolve around the sheer number of profiles and SKUs that these emerging sellers have accrued, many times across a bunch of different locales. And that’s why they are turning to ad tech to achieve goals related to scalability and optimization.

From frequency to considerations, Pacvue COO Mindy Fashaw and Account Director Matt McGrory uncover everything you need to know about ad performance review.