Amazon DSP:
How to integrate the ad type into your Amazon Advertising Strategy

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon. While it is a great ad type to help brands increase awareness, is it the right ad type for your brand? And how should brands get started?

For this upcoming webinar, we’ve invited Koen van den Eeden from Greenhouse to help us cover everything brands and sellers need to know about DSP, how to integrate it into your current Amazon Advertising strategy, and how to maximize ROAS with a mix of optimization strategies.

Topics we’ll cover:

• Introduction to Amazon DSP and how it differs from other advertising options
• How to use DSP to compliment your other Amazon advertising programs
• Automation and optimization strategies for your advertising campaigns  
• Categories that can benefit the most from implementing DSP

• Ad types: DSP vs Sponsored Display

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...and more! Register for the webinar now.