Programmatic advertising continues to gain momentum, with programmatic media buys making up 85% of all digital ad spending in the US. And by the end of 2021, Amazon DSP is expected to grow another 26% to $4.4 billion in annual ad spend.
For agencies looking to build out or improve their full-funnel advertising strategy, Amazon DSP is an efficient way to reach your clients new and existing customers across both Amazon-owned sites and leading publishers’ sites. It is also the only advertising platform that allows advertisers to run targeted display ads on and off Amazon, reaching Amazon shoppers who visited product detail pages but didn't convert at the time.
If you’re already managing DSP campaigns for your clients, or planning on offering DSP campaign management in the future, join our exclusive webinar on May 20 with Pacvue’s DSP experts Matt McGrory and Zach Zaerr to learn:
...and more! Register for the webinar now.