2023 Retail Media Performance Report: Q4 2022 Benchmarks from Amazon, Walmart, & Instacart

Q4 2022 will be remembered for one of the largest holiday event pushes ever, with Cyber Monday sales reaching $240B alone.

Despite that impressive activity, consumer sentiment and economic signals point to higher uncertainty in 2023.

What does this mean for brands? To help you answer this question, we analyzed Q4 2022 retail media performance. Some key findings in this report include:

• How Amazon sellers took advantage of flat CPC rates in Q4.
• How significantly Walmart eCPM increased with growing ad spend.
• The Instacart Ads CPC trend that brands can test in Q1 2023.