Amazon Advertising in Europe: 2023 Guide

February 21, 2023

For Amazon sellers seeking to expand their brand or optimize advertising in Europe, this guide is for you.  

With retail media sales in Europe growing by 20% since 2021, according to eMarketer, it’s no surprise that brands are looking to better reach the more than 500 million consumers across the continent.

Amazon sellers are charting a course aimed at profitability and growth through advertising, even in the face of budget constraints and inflationary pressures.  

In this guide, you'll explore:

  • Why European retail media is ripe with opportunity and the impact of current market trends.
  • The four biggest ad challenges sellers face.
  • The top advertising tips to boost Amazon performance in 2023.’
  • And much, much more.  

Discover key drivers of success and actionable strategies to enhance your Amazon advertising outcomes across Europe.

Let's dive in.