January 14, 2021
How did the COVID-19 pandemic and are scheduled Prime Day affect ad performance in Q4 2020? How should you adjust your Amazon ad strategy based on these trends?
Between Prime Day, Cyber 5, holiday shopping, and household necessities, it was an action-packed end to the year for most eCommerce brands and online shoppers.
In our “Q42020 CPC Report”, you’ll find the latest Amazon CPC report from Pacvue, based on the largest dataset of Amazon advertisers. Pacvue analyzed the performance across categories to uncover the trends in eCommerce and share the outlook for the industry in 2021.
The Q4 2020 CPC Report provides:
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Benefit from access to Amazon performance data from thousands of advertisers in Q4 2020. We found that:
Download the full report for access to both quarterly and monthly trends in CPC, ROAS, CTR, spend, and more for Amazon Advertising.
2020 was a volatile and disruptive year.Simply analyzing annual or even quarterly data isn’t enough to fully understand these trends and plan your ad strategy.
Download the report for detailed charts and analysis for the entire year. Gain insights such as:
Get a complete picture of Sponsored Brand and Sponsored Product ad performance for all of 2020 in the full report!
Did your industry see massive growth in 2020or did you struggle to meet sales expectations? With consumer buying behavior changing dramatically due to COVID-19, we look at specific industries that skew from the norm to help you tailor your ad strategy to your industry’s challenges and opportunities.
Industry-specific insights include:
Make sure your Amazon advertising strategy makes use of the most recent and most robust ad performance data available.Fill out the form to the right to gain access to these powerful advertising metrics to inform your strategy moving forward.