Q2 2019 CPC Report: Sponsored Brands vs Sponsored Products

Amazon Advertising Insights to Guide Your eCommerce Strategy

In an effort to measure ad performance, we’ve used Pacvue’s proprietary Amazon keyword tracking database to track ASINs from small, mid-sized and large advertisers and aggregate them across every major category on Amazon. Tracking Amazon Advertising data from Q2 2018 to Q2 2019, we set out to answer three main questions in putting together this report:

• HOW do Sponsored Brand ads compare to Sponsored Product?
• WHAT is causing CTR for Sponsored Brand ads to drop?
• IS ACoS stabilizing?

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Download the Advertising on Amazon: Q2 2019 CPC Report to discover the key findings of our data analysis and what they mean for you.