Q3 2022 CPC Report

October 14, 2022

How do you measure up? Get competitive insights for your eCommerce advertising campaigns. In Pacvue's Q3 2022 CPC Report, find the latest performance data and category-specific insights for Amazon, Walmart, and Instacart.

Some key findings in this report include:

  • Cost-per-click on Amazon has remained relatively stable. For Sponsored Products, average CPC was $1.17 in Q3, decreasing just 5.6% quarter-over-quarter and down just 3.3% year-over-year. Similarly, ROAS is little changed. For both Sponsored Products at $4.77 and Sponsored Brands at $3.91, ROAS is within 5% both quarterly and annually.  
  • Walmart’s relevancy changes continue to bring benefits to advertisers. Average CPC decreased another 26.7% quarter-over-quarter to $0.55. As a result, average ROAS increased 43.9% quarter-over-quarter to $6.49.  
  • On Instacart, ROAS is up 8.1% year-over-year at $4.42.

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This report is based on first-party data from Pacvue, including performance data from thousands of advertisers in the United States, across every major product category.