How do you measure up? Get competitive insights for your eCommerce advertising campaigns. In Pacvue's Q3 2022 CPC Report, find the latest performance data and category-specific insights for Amazon, Walmart, and Instacart.
Some key findings in this report include:
- Cost-per-click on Amazon has remained relatively stable. For Sponsored Products, average CPC was $1.17 in Q3, decreasing just 5.6% quarter-over-quarter and down just 3.3% year-over-year. Similarly, ROAS is little changed. For both Sponsored Products at $4.77 and Sponsored Brands at $3.91, ROAS is within 5% both quarterly and annually.
- Walmart’s relevancy changes continue to bring benefits to advertisers. Average CPC decreased another 26.7% quarter-over-quarter to $0.55. As a result, average ROAS increased 43.9% quarter-over-quarter to $6.49.
- On Instacart, ROAS is up 8.1% year-over-year at $4.42.
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This report is based on first-party data from Pacvue, including performance data from thousands of advertisers in the United States, across every major product category.
