November 17, 2020
Capture Instacart’s growing online grocery shopping market
How can your brand take advantage of the massive growth in online grocery marketplaces?
With consumer shopping behavior continuing to change drastically in response to COVID-19 and with no signs of slowing down, online advertisers must work hard to adjust their marketplace strategies.
Instacart saw incredible growth in 2020, now reaching 85% of US households with service to over 25,000 stores.
Competition on Instacart is already on the rise, and now is the time to identify gaps in competitors’ bidding strategies, run competitive conquesting, harvest long-tail keywords, and win top placements.
Pacvue’s eCommerce experts used data from existing Instacart advertisers and our Instacart integration to put together the “Top Five Best Practices for Your Instacart Campaigns.”
In this eBook, we’ll share best practices for running Instacart campaigns, including:
...and more! Enter your email to the right to download the guide now.
To keep up with its rapid growth, Instacart continues to expand its advertising options, presenting opportunities for Featured Product ads and other ways to introduce products and protect in-store share of shelf. While marketers can utilize the data and insights they’ve gained from advertising on Amazon or Walmart, online advertisers should understand the importance of tailoring a strategy specific to Instacart.
In this eBook, you’ll learn:
“We are thrilled that we are able to partner with Pacvue to unlock Instacart advertising as a new channel of growth for our brands. Instacart is quickly becoming a critical platform for us to reach our consumers as they make the shift to online grocery.” - Laura Hyland, VP of eCommerce US, Henkel
Grocery delivery services and online grocery marketplaces are here to stay. With Instacart leading the charge, now is the time to get in early on this growing marketplace.
Take advantage of less competition and establish your Share of Voice with our Instacart advertising strategies:
Fill out the form to the right to gain key Instacart optimization strategies that will help your eCommerce performance in this growing marketplace.