Amazon Marketing Cloud (AMC)

Unlock the Full Power of Amazon Marketing Cloud

Transform real-time audience intelligence into action. Build custom audiences, dashboards, and full-funnel insights faster with Pacvue’s AMC solutions.

Full-Funnel Measurement

Track Search, DSP, and Sponsored TV impact in one view. Tie media to real business outcomes like LTV and incremental sales.

First-Party Data Activation

Connect your first-party data via a secure API, build high-value segments, and activate them across DSP and Sponsored Ads. No SQL required.

AI Insights via Pacvue Agent

Ask Pacvue Agent what your AMC data means and get conversational answers, plus proactive recommendations tied to business impact.

Connect every ad type to business outcomes

Measure Sponsored TV impact with STV Effect Analysis. Track incremental reach, sales, and conversions from video ads.

Analyze Subscribe & Save and LTV to predict customer value, reduce churn, and prove long-term ROI.

Unify Search + DSP performance in one multi-channel report to compare effectiveness across the funnel.

Apply multi-touch attribution with Path-to-Purchase and Ad Overlap reports to see what’s actually driving conversions.

Centralize performance in real-time dashboards that track applied-audience metrics and the KPIs from your scheduled reports in one place.

See full-funnel measurement

Build, apply, and measure audiences seamlessly

Find new-to-brand and high-value audiences using Amazon-certified and Pacvue-trained models.

Push AMC audiences into Sponsored Display in clicks. No manual handoff between platforms.

Connect your first-party data via API to identify high-LTV customers and combine on- and off-Amazon signals into one view.

Create in-market and lifestyle audiences with Pacvue’s Deep Intelligence Algorithm. Includes demographic targeting by age, income, and more.

Retarget high-intent shoppers who showed purchase intent but didn’t convert, and surface new-to-brand prospects, with lift tracked in real time.

Explore AMC audiences

Drag-and-drop AMC reporting without SQL

Drag tables, KPIs, and charts onto a canvas and bind them to AMC data. Snap-to-grid keeps layouts clean.

Use a vetted SQL query library with Path-to-Conversion, Ads-Overlap, ASIN Cross-Purchase, and more. Copy or drag straight onto a widget.

Share reports as a live link or PDF for stakeholder reviews. Includes scheduled refreshes and version history.

Ask Pacvue Agent to explain what changed in your AMC data and recommend next best actions in plain language.

Launch AMC-based A/B tests to compare creative and audience strategies and optimize conversion paths with data, not assumptions.

See AMC reporting in action

An official AMC services and software provider

Access Amazon DSP and AMC at a reduced cost compared to standard platform fees, so more of your budget goes toward advertising.

Get hands-on technical onboarding to manage setup, train your team, and share best practices that keep you ahead.

Tap into early beta opportunities and new AMC features before they’re widely available.

Back every campaign with 24/7 support plus Pacvue’s market-leading automation, optimization, and analytics.

Talk to our AMC team

“We engaged with Pacvue’s suite of services and used them to complement what we’ve built around AMC to identify new opportunities to drive incremental lift for the clothing brand and saw amazing results in the very competitive category.”

Julia Resseque Enterprise Growth Strategies, Buy Box Experts

+92% increase in Spend

+244% increase in Sales

+238% increase in NTB ROAS

+79% increase in ROAS

“This partnership gives us the confidence to scale our retail media investments with the transparency and control we need to grow responsibly.”

Victorien Guillot E-commerce Sales Manager at CEVA

33% Reduction in Manual Campaign Management Time

“A leading supplements brand used Pacvue’s AMC and DSP capabilities to retarget high-intent shoppers after Black Friday and Cyber Monday, turning peak-season traffic into lasting sales and new subscriptions.”

+42% increase in ROAS

+24% higher Subscribe & Save

Julia Resseque Enterprise Growth Strategies, Buy Box Experts

+92% increase in Spend

+244% increase in Sales

+238% increase in NTB ROAS

+79% increase in ROAS

“This partnership gives us the confidence to scale our retail media investments with the transparency and control we need to grow responsibly.”

Victorien Guillot E-commerce Sales Manager at CEVA

33% Reduction in Manual Campaign Management Time

+42% increase in ROAS

+24% higher Subscribe & Save

AMC + DSP together. The full picture of every campaign.

Pair AMC intelligence with DSP automation to target precisely, act automatically, and prove impact across the funnel.

Book a Demo

Precision Targeting at Scale

Build AMC audience segments in one click and deploy them across DSP and Sponsored Ads to reach high-value shoppers wherever they are. Then let custom rules adjust bids, pause poor-performing ads, and optimize budgets automatically.

Auto-Generate Audiences from AMC

Activate segment harvesting rules based on engagement, purchase delay, or channel drop-off. Keep audiences fresh automatically.

Commerce-Aware DSP Rules

Pause DSP creatives automatically when ASINs go out of stock or lose the Buy Box, and use dayparting to concentrate spend in peak conversion windows. Spend stays on products shoppers can actually buy, at the times they’re most likely to buy.

Pacvue Agent for AMC

Ask Pacvue Agent to explain what your AMC data is telling you. Get proactive recommendations tied to business impact, no SQL needed.

Official AMC Services Provider

Get cost-effective AMC and DSP access, technical onboarding, team training, and 24/7 support as an official Amazon partner.

Insights shaping the future of commerce

Explore trends, benchmarks, and perspectives shaping retail media and commerce.

Blog: How to Turn Amazon’s AMC Datasets into Real Insights

Read now

Blog: Leverage AI in Your Retail Media Strategy: Rufus AI, Amazon AI-Powered Discovery, Ad Automation, and more

Read now.

Blog: How to Use Digital Shelf Insights to Boost Amazon Advertising Campaigns

Read now.

Experience the future of connected commerce, powered by Pacvue Agent.

Discover how Pacvue empowers teams to activate, optimize, and scale Amazon growth from one mission control.

Book a demo

What is Amazon Marketing Cloud (AMC)?

Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room that lets advertisers analyze first-party and Amazon ad signals across DSP, Sponsored Ads, and Sponsored TV. It supports custom audience creation, multi-touch attribution, and cross-channel analysis using Amazon’s first-party data without exposing individual user information.

Do I need Amazon DSP to use AMC?

How does Pacvue make AMC easier to use?

Pacvue removes the SQL barrier with drag-and-drop reporting, pre-built query templates (Path-to-Conversion, Ad Overlap, ASIN Cross-Purchase), and one-click audience activation. Teams can build dashboards, schedule refreshes, and share reports as live links or PDFs without writing a single line of code.

What is Pacvue Agent for AMC?

Pacvue Agent is an AI assistant that explains what your AMC data means in plain language. Ask it questions about performance, audience behavior, or attribution and it responds with conversational answers plus proactive recommendations tied to business impact, no SQL or technical training needed.

Can I upload my own first-party data into AMC?

How does AMC help measure Sponsored TV (STV) performance?

Pacvue’s STV Effect Analysis uses AMC data to measure incremental reach, sales, and conversions driven by Sponsored TV campaigns. You can compare STV impact against other channels to plan media mix and prove video’s contribution to business outcomes, not just impressions.

What types of audiences can I build in AMC?

AMC supports a wide range of audience strategies:

New-to-brand audiences for top-of-funnel awareness
Cart abandoners and high-intent retargeting
1P customer segments uploaded from your CRM
Lookalike and in-market audiences built from behavioral signals
Demographic segments by income, age, education, and more

How does AMC tie advertising to business outcomes?

AMC connects ad exposure to customer lifetime value, Subscribe & Save behavior, repeat purchase rates, and full-funnel conversion paths. With Pacvue, you can measure how each ad type (Search, DSP, Sponsored TV) contributes to long-term revenue and retention, not just short-term ROAS.

What is multi-touch attribution and how does AMC support it?

Multi-touch attribution credits every ad interaction along the path to purchase rather than only the last click. AMC’s Path-to-Purchase Analysis and Ad Overlap reports show how Search, DSP, and Sponsored TV work together so you can allocate budget based on actual full-funnel impact.

Why use Pacvue for AMC instead of going direct?

Pacvue is an official AMC services and software provider offering discounted platform fees, technical onboarding, team training, and 24/7 support. You get a no-SQL interface, AI-driven audience models, Pacvue Agent insights, and DSP integration that work together to speed up time-to-insight and time-to-activation.