With 2022 quickly approaching, brands are facing heightened challenges in areas such as supply chain and commodity prices, causing out-of-stock issues, declining profit margins, and general headaches.
Meanwhile, the retail media industry is booming like never before. Gopuff and eBay launched new sponsored ad offerings; Amazon and Instacart are leaning into display ad types; and retailers are giving brands access to customer insights to make smarter marketing decisions.
The year ahead is going to be one of constant change, but the brands that build a foundation of long-term growth will be the ones that win.
To help you with your 2022 planning, Pacvue has put together a guide to help you prepare for another transformative year in eCommerce. In this guide, we’ll walk through six key strategic areas to focus on now to set yourself up for success in the year ahead, including growth drivers, budget fluidity, reporting, best practices, and more.
Update your targeting strategies and diversify ad spend to invest in new marketplaces and ad types in 2022. This guide uses learnings from 2021 to take into the new year as well as practical planning tips to include in your 2022 strategy. Learn how to:
Get these valuable insights from Pacvue’s team of Amazon and eCommerce advertising experts. Fill out the form to the right today.
Brands continue to face heightened supply chain and inventory issues. Meanwhile, new ad types and retail marketplaces mean more experimentation. This guide will help you create a more flexible 2022 eCommerce ad strategy so you can adjust to changes on the fly. You’ll learn:
New marketplaces, ad types, and targeting strategies require adjusting the way you measure and report success in your eCommerce advertising. Download the 2022 Planning Guide to:
Download Pacvue’s guide to help your team adjust to new shopping behaviors and an unpredictable retail media landscape in 2022. Fill out the form to the right to get started.
Amazon now offers features for Twitch audiences, bid optimizations, and custom creatives. Pacvue works closely with Amazon and other retailers to gain deep insights into new and upcoming features so you can prepare your strategy. Learn how to make use of these and other features such as:
Complete the form to the right to gain these valuable eCommerce advertising areas to focus on for a successful 2022.