To run eCommerce ad campaigns to their fullest potential, you need to be able to measure them against your objectives. That means going beyond Return on Ad Spend (ROAS). Without a set of metrics that aligns with your campaign goals and business objectives, it's easy to lose sight of the campaign purpose.
In this eBook, we will identify the top metrics eCommerce advertisers should measure beyond ROAS, when to use them, and how to take action.
These metrics are based on a full-funnel approach to marketing campaigns addressing awareness, consideration, purchase intent, purchase experience, and conversion.
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