October 7, 2021
Learn how to use weather data in your Amazon DSP campaigns to reach consumers before or during real-time weather events, down to the zip code, to prevent wasted spend in areas that aren’t in the direct path of a storm or won’t experience as bad of a heat wave.
The first fall storm of the year is on its way and will arrive a month earlier than expected. Most people haven’t cleared their gutters yet, the winter tire campaigns aren't planned to launch for another two weeks, and umbrellas haven’t been put out on store floors yet to purchase in-person. But what if you could advertise your brand’s umbrella or snow chains to locations about to be hit by the storm a week in advance as a reminder to purchase now?
One way to do this is to use weather data in your Amazon DSP campaigns to reach consumers before or during real-time weather events, down to the zip code, to prevent wasted spend in areas that aren’t in the direct path of a storm or won’t experience as bad of a heat wave.
To find out how to optimize spend and increase conversions, join AccuWeather and Pacvue on October 7 at 10 am PT to learn:
And more! Register now for the webinar.
