Webinar

Incoming Storm? How To Use Weather Data for Amazon DSP Campaigns

Thursday, October 7, 2021
@
Watch the Recording

Zach Zaerr

Account Director
Pacvue
Pacvue

Steve Root

Senior VP of Strategic Initiatives
AccuWeather
AccuWeather

Webinar

Incoming Storm? How To Use Weather Data for Amazon DSP Campaigns

Thursdays
October 7, 2021
@
Watch the Recording

Zach Zaerr

Account Director
Pacvue
Pacvue

Steve Root

Senior VP of Strategic Initiatives
AccuWeather
AccuWeather

Webinar

Incoming Storm? How To Use Weather Data for Amazon DSP Campaigns

Date:

Thursday, October 7, 2021

Time:

Watch the Recording

The first fall storm of the year is on its way and will arrive a month earlier than expected. Most people haven’t cleared their gutters yet, the winter tire campaigns aren't planned to launch for another two weeks, and umbrellas haven’t been put out on store floors yet to purchase in-person. But what if you could advertise your brand’s umbrella or snow chains to locations about to be hit by the storm a week in advance as a reminder to purchase now?  

One way to do this is to use weather data in your Amazon DSP campaigns to reach consumers before or during real-time weather events, down to the zip code, to prevent wasted spend in areas that aren’t in the direct path of a storm or won’t experience as bad of a heat wave.

To find out how to optimize spend and increase conversions, join AccuWeather and Pacvue on October 7 at 10 am PT to learn:

  • How to utilize data by zip code
  • Scenarios for using weather data, including storms, UV index, and more
  • How to launch DSP campaigns with AccuWeather data

And more! Register now for the webinar.

Register Here.

Webinar

Incoming Storm? How To Use Weather Data for Amazon DSP Campaigns

Date:

Thursdays

October 7, 2021

Time:

Watch the Recording

The first fall storm of the year is on its way and will arrive a month earlier than expected. Most people haven’t cleared their gutters yet, the winter tire campaigns aren't planned to launch for another two weeks, and umbrellas haven’t been put out on store floors yet to purchase in-person. But what if you could advertise your brand’s umbrella or snow chains to locations about to be hit by the storm a week in advance as a reminder to purchase now?  

One way to do this is to use weather data in your Amazon DSP campaigns to reach consumers before or during real-time weather events, down to the zip code, to prevent wasted spend in areas that aren’t in the direct path of a storm or won’t experience as bad of a heat wave.

To find out how to optimize spend and increase conversions, join AccuWeather and Pacvue on October 7 at 10 am PT to learn:

  • How to utilize data by zip code
  • Scenarios for using weather data, including storms, UV index, and more
  • How to launch DSP campaigns with AccuWeather data

And more! Register now for the webinar.

Register Here.

Incoming Storm? How To Use Weather Data for Amazon DSP Campaigns

Date Recorded:

October 7, 2021

Recorded Webinar:

Incoming Storm? How To Use Weather Data for Amazon DSP Campaigns

Zach Zaerr
Account Director
Pacvue
Pacvue
Steve Root
Senior VP of Strategic Initiatives
AccuWeather
AccuWeather

If you missed this webinar, check back soon to view a recording.

Summary

Key Takeaways

Related Resources

View All Webinars

Transcript