June 6, 2023

9:00am PDT / 12:00pm EDT

Latest Trends and Strategies in Amazon DSP Advertising: A Fireside Chat with Amazon

Tommy Burton
Sr. Manager, Ad Tech Sales
Amazon
Vince Velasquez
Account Director
Pacvue
Anne Harrell
Senior Account Manager, Retail Media
Pacvue

Summary

Key Takeaways

Transcript

Join us for an upcoming webinar where we'll dive into the latest trends and strategies for Amazon DSP advertising. Whether you're a brand already using Amazon DSP or interested in getting started, this webinar is for you!

Our expert speakers include Tommy Burton, Sr. Manager, Ad Tech Sales at Amazon, Vince Velasquez, Account Director at Pacvue, and Anne Harrell, Senior Account Manager, Retail Media at Pacvue.

They'll share insights on topics like the benefits of custom creative over default ads, using video and audio ads effectively, and measuring campaign success with advanced techniques like mixed attribution and brand lift studies.

But that's not all. We'll also explore new targeting options like SnSS audiences, search-based audiences, and AMC audiences, and show you how to make your advertising more efficient and effective.

Don't miss out on this valuable opportunity to learn from industry experts and take your Amazon DSP advertising to the next level. Register now to secure your spot!