October 20, 2021
Join Pacvue to get a first look at Amazon Advertising performance data from Q3 2021 and see how your ads performance stacked up against the benchmarks.
See how your performance stacked up against the benchmarks, as we take a deep dive into the largest dataset of Amazon Advertising metrics, based on hundreds of Pacvue advertisers across categories.
As reopening plans in the US remain in an uncertain environment, brands faced heightened challenges in two other areas in Q3 2021. Supply chain disruptions and inventory issues continue to cause headaches, both in terms of shipping times and the increased cost associated with logistics. And increased commodity prices are diminishing profit margins. As a result, we saw many brands conserve their budgets in Q3 as a short-term measure.
Some key takeaways that we’ve observed with Amazon Sponsored Products ads are that we didn’t see any major spikes or declines in daily spend, although Sponsored Products has increased slightly more while Sponsored Brands has seen a minor decline in spend year-over-year. And after leaving the top 10 for the first time in over a year in Q2, “face masks” quickly rose to the most top searched item as the delta variant took hold throughout the US. Cleaning supplies and some of the traditional pandemic supplies are no longer in the top 20 most searched items. “Pop its” also remains as one of the most searched items quarter after quarter.
When budgets are tight, we typically see branding budgets pull back first, while search remains a strategic investment to maintain sales. It’s no surprise that we saw advertisers increase their daily average ad spend budgets for Sponsored Products campaigns in Q3, while we also saw a significant decrease in daily average ad spend for Sponsored Brands across the board. The result is that CPCs in Q3 2021 for both Sponsored Products and Sponsored Brands have remained steady quarter-over-quarter. We do expect to see growth in ad spend and costs again in Q4, and we’ll be watching supply chains closely for signs of normal operations.
The data from Q3 is here. Join Jack Lindberg and Michael Foulkes on October 20 at 11:00 am PT to get a first look at Amazon Advertising performance data from Q3 2021.
See how your performance stacked up against the benchmarks, as we take a deep dive into the largest dataset of Amazon Advertising metrics, based on hundreds of Pacvue advertisers across categories.
We’ll cover:
...and more! Register for the webinar now, and download Q3 2021 CPC Report here.