About the Author
Melissa Burdick
The Evolution of Search: AI’s Impact on eCommerce
The evolution of search technology is shaping the future of eCommerce brands. In this article, we delve into the history of search and provide strategies on how to prepare your eCommerce brand for the future.
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Pacvue Joins Assembly to Build the Future of eCommerce
Pacvue joins Assembly, a connected eCommerce software and data platform, furthering our mission to build the future of eCommerce and help brands win.
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Win Your Category: Make Smarter Decisions with Retail Media Triggers
Pacvue President & Co-Founder, Melissa Burdick, led an interesting session on the explosion of eCommerce and retail media at Advertising Week 2021 in New York City.
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4 min readThe Evolution of Search: AI’s Impact on eCommerce
The evolution of search technology is shaping the future of eCommerce brands. In this article, we delve into the history of search and provide strategies on how to prepare your eCommerce brand for the future.
2 min readPacvue Joins Assembly to Build the Future of eCommerce
Pacvue joins Assembly, a connected eCommerce software and data platform, furthering our mission to build the future of eCommerce and help brands win.
5 min readWin Your Category: Make Smarter Decisions with Retail Media Triggers
Pacvue President & Co-Founder, Melissa Burdick, led an interesting session on the explosion of eCommerce and retail media at Advertising Week 2021 in New York City.
4 min readThe Retail Ad Wars Are Heating Up: How Major Companies Are Leveraging The Amazon Playbook
Some of the largest businesses looking to break further into this space are Walmart, Instacart and Target.
< 1 min readBloomberg Technology Interview: Black Friday & New Shopping Behaviors
Pacvue President Melissa Burdick was on Bloomberg Technology live to discuss expectations for Black Friday and how shopping trends are here to stay.
5 min readTaking Advantage of Holiday Trends on Instacart
Consumer shopping behavior tends to shift slightly during the holidays, with peak shopping days before the big events. Here's how to adjust advertising on Instacart.
< 1 min readBloomberg Interview: What to Watch for on Amazon Prime Day
Pacvue president and co-founder, Melissa Burdick, gives a preview of what to expect from Amazon.com Inc.'s retail bonanza, Prime Day, on "Bloomberg Technology."
4 min readCommerceLive Recap: Budget Fluidity is Key to Planning Your 2021 Ad Strategy
Recently, Pacvue President Melissa Burdick and COO Mindy Fashaw led a discussion on budget fluidity at CommerceLive 2020. Here are some key takeaways from the virtual conference.
3 min readExpert Advice: Seven Top eCommerce & Marketing Podcasts
We’ve turned to a few eCommerce experts to find out what they’re listening to regularly.
5 min readOh, “CRaP” and Ways to Deal with It
CRaP is Amazon's affectionate term for "Can't Realize A Profit"
6 min readTop 6 Black Friday Cyber Monday Observations on Amazon
Another 5-day shopping extravaganza affectionately termed “Black Friday Cyber Monday” or “BFCM” for short has come and gone.
< 1 min readWalmart Media Group Expands Sponsored Search Offering through Walmart Advertising Partners Program
Brands can tap into Walmart’s shopper footprint to get the the right sponsored ad experience, to the right shopper at the right moment through partners like Pacvue.
Awards & Recognitions
