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Dive deep into commerce expertise

Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.

Pacvue's 2026 Guide to Commerce Media in Germany
Data & Insights
Strategy & Trends
June 3, 2026

The 2026 Guide to Commerce Media in Germany

Germany is Europe's second-largest retail media market, and one of the most complex to navigate. Get Pacvue's 2026 Guide to Commerce Media in Germany covering Amazon DE performance trends, a 5-step planning framework, and what's next for domestic networks like Otto, REWE, EDEKA, and Kaufland.

The funnel rewired: how commerce media and social commerce are converging into one journey
Data & Insights
Guides
Strategy & Trends
May 29, 2026

The Funnel Rewired: How Commerce Media and Social Commerce Are Converging

The traditional marketing funnel is gone. More than half of consumers now use AI tools to find and compare products, and social platforms have become full commerce platforms. Get Pacvue's 2026 research report based on a survey of 1,008 US consumers, covering the new journey, the rise of the AI shopper, and how commerce media is shifting in response.

Prime Day 2026: US Enterprise Prep Guide
Guides
Strategy & Trends
May 28, 2026

U.S Prime Day 2026 Playbook for Enterprise Brands

Get the Prime Day 2026 US Enterprise Brand Prep Guide. Four weeks of sequenced actions covering Pacvue feature setup, full-funnel DSP and AMC strategy, inventory and compliance, and in-flight event management. Built for in-house commerce, retail media, and ecommerce teams running Amazon in the US.

The Hidden Cost of Retail Media Expansion
Guides
Silo Tax
May 22, 2026

The Hidden Cost of Retail Media Expansion

Learn how leading teams are building a stronger cross-retailer model in Europe—featuring perspectives from senior operators across retail media, ecommerce, and marketplaces.

CPG Guide
Strategy & Trends
May 6, 2026

Winning the Digital Shelf: A Strategic CPG Guide for Retail Media & Commerce

Discover the 5 best practices every CPG brand needs to compete and grow across Amazon, Walmart, Instacart, and more this summer. From PDP optimization to real-time campaign activation, this guide shows you how to capture share, protect margins, and build long-term loyalty when it matters most.

EMEA
Guides
Strategy & Trends
April 20, 2026

2026 Guide to Commerce Media in the UK

Pacvue’s 2026 Guide to Commerce Media in the UK breaks down the key trends, channels, and planning frameworks that you need to stay competitive, optimise spend, and drive incremental growth in 2026 and beyond.

Data & Insights
Strategy & Trends
April 13, 2026

2026 Q1 EU Retail Media Benchmark Report

As brands enter 2026 with higher expectations around efficiency, incrementality, and profitability, Q1 has become a critical proving ground for retail media strategy across Europe and the UK. With budgets recalibrated and performance under closer scrutiny, advertisers are re-evaluating how and where they invest across Amazon and other leading retail media networks in the region.

2026 Q1 Retail Media Benchmark Report
Data & Insights
Strategy & Trends
April 13, 2026

2026 Q1 Retail Media Benchmark Report

As brands enter 2026 with sharper expectations around efficiency, incrementality, and profitability, Q1 will become a critical proving ground for retail media strategy. With budgets recalibrated and performance under closer scrutiny, advertisers adjusted how and where they invested across Amazon, Walmart, Target, and other leading retail media networks.

Data & Insights
Strategy & Trends
January 14, 2026

2025 Q4 Retail Media Benchmark Report

Explore trends from the most competitive shopping season of the year, with full-quarter advertising benchmarks across Amazon, Walmart, Instacart, and Target as well as spotlights on the biggest takeaways from seasonal tentpoles.

Data & Insights
Strategy & Trends
January 14, 2026

Q4 2025 EU and UK Retail Media Benchmark Report

Explore trends from the most competitive shopping season of the year, with full-quarter advertising benchmarks across Amazon Sponsored Ads and DSP, including a spotlight on the biggest takeaways from seasonal tentpoles.

Data & Insights
Strategy & Trends
December 9, 2025

2025 Cyber 5 Retail Media Benchmark Report

As Cyber 5 accelerated seasonal demand, brands adjusted their full funnel strategies across Amazon, Walmart, Instacart, and Target to capture shopper intent during the highest pressure period of the year. Pacvue’s Cyber 5 2025 U.S. Retail Media Benchmark Report provides a detailed view of how advertisers performed during this critical stretch, revealing where budgets shifted, which tactics drove the strongest returns, and how competition intensified across key categories.

Winning the Beauty Category in Europe: Retail Media Insights that Drive Category Growth
Data & Insights
Strategy & Trends
December 5, 2025

Winning the Beauty Category in Europe: Market Intelligence and Insights that Drive Growth

Europe’s beauty market is evolving fast, and retail media now sits at the heart of how leading brands gain visibility, influence shoppers, and drive measurable growth across Amazon and other major marketplaces. Pacvue’s latest European Beauty Category Deep Dive reveals the trends, benchmarks, and market intelligence shaping Beauty & Personal Care performance across key markets in Europe.

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