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In today’s hyper-connected digital landscape, consumers are inundated with countless advertisements vying for their attention. Amidst this noise, the ability to deliver tailored, relevant content has emerged as a powerful tool for brands seeking to cut through the clutter and forge meaningful connections with their target audiences. From personalized product recommendations to customized messaging based […]
With over 35 amazing sessions at Prosper Show, there's a lot to explore. We've handpicked five of our favorite sessions leading up to 'The Marketplace Seller Event of the Year'.
Get ready for Prosper Show 2024 at Mandalay Bay in Vegas. Learn the five must-knows before diving into the ultimate Marketplace Seller Event of the Year.
We’re just days away from Super Bowl LVIII in Las Vegas, featuring the Kansas City Chiefs and the San Francisco 49ers. While the game itself remains consistent, the way people watch and the advertising during the big game have evolved big time. Since 1996, the Super Bowl has been TV’s most-watched live event, with over […]
Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]
Maximize Amazon ad success with Pacvue's AI tools. Streamline campaigns with Precision AI, automating creation and optimization. Focus on profitable ASINs with Latitude to maximize ad spend and profitability.
CES 2024 is officially a wrap, and whether you were racing between meetings in Las Vegas or catching up from the comfort of your home, the Pacvue team was on the scene to cover the most important events. During the event, there was a notable emphasis on innovation centered around sustainability, reflecting the technology industry’s […]
In response to the rapidly evolving landscape of technology and trends, organizations are recognizing the importance of staying at the forefront of innovation. Sam’s Club is aligning itself with the latest advancements, enhancing its MAP offering through Brand Amplifier. These innovations aim to create additional touch points for brands to connect with members, simplifying the […]
Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]
It’s a bit surreal that 2023 is already behind us! At Pacvue, it was a fantastic year filled with celebrations of success alongside our clients, partners, and advocates. As an organization, we believe we’ve gained a deeper understanding of our customers’ needs and are committed to growing with their best interests at heart. Before we […]
Cyber 5 took on a new look this year in Europe with Amazon kicking off its Black Friday Deals a week before Black Friday. The extended 11-day deal period followed the trend set by Amazon to increase the number of deal days, such as its addition of a second Prime Day this year. Brands took […]
The weeklong surge of digital deals reached its peak on Cyber Monday. While many brands are extending their deals throughout the week, let’s put the spotlight on Cyber Monday. Following Adobe’s report of a record-breaking Black Friday sales event, reaching $9.8 billion, expectations for Cyber Monday were notably heightened. As we explore the initial data, Cyber Monday exceeded […]