Digiday: How Amazon pitches advertisers at Cannes

Facebook and Google occupy large, noticeable spaces in Cannes — beachfronts where they host everything from meetings to concerts to lavish buffets ...

Pacvue Presents at the Digital Transformers Summit 2019

Pacvue President Melissa Burdock to Host Panel on How to Advertise for Maximum Impact on Amazon

Retail Dive: Amazon secures its own '.amazon' domain

The decision ushers in a new reality that could have wide-ranging implications for the e-commerce giant, its sellers and its rivals.

Invest Smarter on Prime Day: 4 Marketing Strategies

When Prime Day 2018 began at 3pm EST on July 16th, Amazon.com couldn't handle the traffic. For the first six hours or so, the site was very ...

Expert Advice: Seven Top eCommerce & Marketing Podcasts

Podcasts can be an incredible way to stay up to date on industry news and trends. And with iTunes (the original), TuneIn, SoundCloud, Stitcher, ...

Key Takeaways from the NYC E^Hackathon

On the heels of the Edge by Essential E^Hackathon in New York this April, where Pacvue President Melissa Burdick led a field of all-star ecommerce ...

Digital Commerce 360: Amazon Advertising 101

Advertising on Amazon can be rewarding, but advertisers need to know the specific rules of this ad environment. By advertising at certain times of ...

Understanding the Challenges of Amazon Marketing Optimization

Amazon is crowded. Most Americans skip Google and go straight to Amazon when they shop online and as a result it has become one of the key product ...

WSJ: Amazon’s Rise in Ad Searches Dents Google’s Dominance

Consumer-goods firms and retailers are among advertisers shifting dollars to Amazon, reflecting changing shopper behavior. Advertisers are ...