Chicago, IL – February 1, 2023 – Today, NielsenIQ announced the addition of Pacvue to the Connect Partner Network, the consumer packaged goods (CPG) industry’s largest open ecosystem of tech-driven solution providers. This groundbreaking addition to the Connect Partner Network builds a direct link between retail media and the omnichannel market.
With the addition of Pacvue to the program, NielsenIQ Connect Partners will be able to accurately identify online availability gaps at retailers through Data Impact by NielsenIQ’s location-based analytics and insights, optimize and drive sales and media performance at retailers in the Pacvue platform, and measure and quantify the impact of their media investments in terms of share via NielsenIQ omnichannel measurement. For the first time, brands can directly measure the impact of digitally native activity and investments on both in-store and online market share.
“We are thrilled to add Pacvue to the select group of Connect Partners as we continue to grow the network with highly qualified partners to fuel a smarter market for the retail and CPG industry” said Brett Jones, SVP Global Leader, NielsenIQ Partner Network. “Pacvue’s software suite for eCommerce advertising, sales, and intelligence, combined with Data Impact’s digital commerce, granular location-based analytics and insights will allow companies to drive omnichannel promotion, advertising activations, and grow their business across critical retailers.”
Together clients will now be able to truly connect the value of retail media investments to its actual market impact and answer some of the most sought-after, difficult, and impactful questions the industry has had since online advertising began. How does my investment at Amazon impact other channels? How correlated is ROAS across different keyword types and assets to true incrementality and total sales performance? How effective and efficient is retail media vs. other investment choices regarding capturing market share growth? These questions can now be answered as Pacvue joins NielsenIQ Connect Partner Network.
“NielsenIQ is recognized as the gold standard in the CPG industry, with brands and retailers already relying on NielsenIQ for valuable macro-level trends, category rankings, competitive insights, and market performance data,” said Melissa Burdick, President Pacvue. “With our partnership, brands will be able to optimize their retail media investments and omnichannel promotional activities at the store level and measure their impact with location-based analytics and insights powered by Data Impact, rule, and AI-based retailer level media and operation engine from Pacvue, and NielsenIQ’s omnichannel category sales and share platform.”
For additional information, or if you are interested in becoming a NielsenIQ Connect Partner Network member, please visit https://nielseniq.com/global/en/solutions/partner-network-become-a-partner/.
For a list of all partners please visit https://nielseniq.com/global/en/solutions/partner-network-find-a-partner/.
NielsenIQ, a global consumer intelligence company, delivers the gold standard in consumer and retail measurement, through the most connected, complete, and actionable understanding of the evolving global, omnichannel consumer. NielsenIQ is the source of confidence for the industries we serve and the pioneer defining the next century of consumer and retail measurement. Our data, connected insights, and predictive analytics optimize the performance of CPG and retail companies, bringing them closer to the communities they serve and helping to power their growth.
NielsenIQ, an Advent International portfolio company, has operations in 90+ markets, covering more than 90% of the world’s population. For more information, visit NielsenIQ.com
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