We are ecstatic to announce that Kroger Precision Marketing (KPM), the retail media business of the Kroger Co., is expanding access to their on-site advertising inventory. Pacvue is among the first three approved advertising partners working with Kroger to buy product listing ads on Kroger eCommerce sites. Pacvue is proud to be one of the first inaugural platforms with access to the API.
As America’s largest grocery retailer, Kroger serves 60 million households annually nationwide. The new capability will make it easier for brands and agencies to manage on-site Kroger search campaigns, while leveraging the intelligent automation, reporting, and recommendations advertisers have come to depend on from Pacvue. The Pacvue for Kroger solution will be available soon.
Kroger Product Listing Ads
Product Listing Ads are often the easiest ways for brands to get started with advertising on Kroger and are the lowest-funnel ad placements to drive conversions.
Kroger Product Listing Ads are a pay per click solution where brands can set the bid price for individual products within the campaign. The selected products will be eligible to boost within the search results they organically show up in already.
We know that there is a distinct first mover advantage for brands that adopt retail media platforms earlier than their peers, with the benefit of less competition, lower CPCs, and more time to gain learnings. One Pacvue client in the Health & Personal Care category enjoyed CPCs of less than $1.00 in their first quarter of advertising on Kroger, compared to CPCs ranging from $1.50 - $2.50 in the same quarter on other retail media networks. Likewise, a pantry food brand has been enjoying a ROAS of greater than $6.00 on Kroger.
For more information, read the full press release here.
Interested in reaching more customers on the largest grocery retailer in the United States? Request a demo to speak to our team about Kroger’s advertising offerings and to learn how to get your brand started with Pacvue.