A Leading CPG Company

A leading CPG company partnered with Pacvue Strategic Services to optimize Amazon Search & DSP performance for Prime Day success and beyond

Over the span of four months leading up to Amazon Prime Day and beyond, our client, a leading CPG company, partnered with Pacvue StrategicServices to unlock the full potential of their Amazon Search and DSP campaigns, leveraging Pacvue's comprehensive solution to drive exceptional sales and incrementality during this high-stakes event.


The leading CPG manufacturer aimed to enhance the effectiveness of their search and DSP campaigns, with the goal of increasing sales, driving incrementality expanding brand recognition, and targeting New-to-Brand customers across their diverse CPG brand portfolio.

Pacvue's Expertise in Action:

The Pacvue Strategic Services team embarked on a mission to supercharge the performance of their Amazon Search and DSP campaigns, particularly during the high-stakes Prime Day event in July 2023. Their arsenal of strategic tactics included:

Prime Day Triumph:

During the exhilarating two-day Amazon Prime Day event inJuly, the four brands managed by Pacvue achieved remarkable results:

The success during Prime Day made a substantial contribution to the triumph of DSP campaigns:

Our client's collaboration with Pacvue Strategic Services, powered by Pacvue's comprehensive solutions, led to the optimization of AmazonSearch and DSP campaigns. This strategic alliance resulted in remarkable achievements during Amazon Prime Day, showcasing the immense potential of leveraging Pacvue's tools for success in the ever-competitive e-commerce landscape.