Merkle improved Cisco's ROAS by 22% on Amazon
Merkle, a global customer experience management company, used Pacvue to help Cisco, a networking hardware company, with optimization and increase ROAS across five markets (United Kingdom, France, Germany, Spain, and Italy).
After three months of optimizing Amazon campaigns, Cisco achieved...
Cisco needed a more efficient way to manage eCommerce campaigns across multiple markets.
Using Pacvue’s keyword research, rule-based optimization, dayparting, and budget pacing tools, Merkle helped Cisco to increase ROAS on Amazon, and save time on optimizations.
Overall, both revenue and orders increased by 24%, and ROAS improved by 22%.
“The Pacvue tool helped our business to use our budget more efficiently and to improve Sales and ROAS.” - Roberto Lisci, Global Marketplace Marketing Manager at Cisco.