Merkle improved Cisco's ROAS by 22% on Amazon

Executive Summary

Merkle, a global customer experience management company, used Pacvue to help Cisco, a networking hardware company, with optimization and increase ROAS across five markets (United Kingdom, France, Germany, Spain, and Italy).

After three months of optimizing Amazon campaigns, Cisco achieved...

24%
Increased revenue
24%
Increased orders
22%
Improved return on ad spend (ROAS)

Background

Cisco needed a more efficient way to manage eCommerce campaigns across multiple markets.

Using Pacvue’s keyword research, rule-based optimization, dayparting, and budget pacing tools, Merkle helped Cisco to increase ROAS on Amazon, and save time on optimizations.

 

The Strategy

  • Reduce bids during times and days when people aren’t buying the products, such as early morning hours or the weekend.
  • Automatically negate irrelevant search terms triggered by generic keywords.
  • Optimize keywords to boost revenue, reduce waste spend, and improve ACOS.
  • Adjust the campaign budgets according to the campaign performance.
  • Use Pacvue’s keyword research tool to identify additional keywords to expand the existing coverage.

The Results

  • United Kingdom: 73% increase in ROAS, 35% increase in orders.
  • France: 85% increase in ROAS, 42% increase in orders.
  • Germany: 5% increase in ROAS, 23% increase in orders.
  • Spain: 33% increase in ROAS, 13% increase in orders.
  • Italy: 20% increase in orders.

Overall, both revenue and orders increased by 24%, and ROAS improved by 22%.

“The Pacvue tool helped our business to use our budget more efficiently and to improve Sales and ROAS.” - Roberto Lisci, Global Marketplace Marketing Manager at Cisco.