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Merkle improved Cisco's ROAS by 22% on Amazon

Executive Summary

Merkle, a global customer experience management company, used Pacvue to help Cisco, a networking hardware company, with optimization and increase ROAS across five markets (United Kingdom, France, Germany, Spain, and Italy).

After three months of optimizing Amazon campaigns, Cisco achieved...


Cisco needed a more efficient way to manage eCommerce campaigns across multiple markets.

Using Pacvue’s keyword research, rule-based optimization, dayparting, and budget pacing tools, Merkle helped Cisco to increase ROAS on Amazon, and save time on optimizations.


The Strategy

The Results

Overall, both revenue and orders increased by 24%, and ROAS improved by 22%.

“The Pacvue tool helped our business to use our budget more efficiently and to improve Sales and ROAS.” - Roberto Lisci, Global Marketplace Marketing Manager at Cisco.

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