With consumer shopping behavior continuing to change drastically in response to COVID-19 and with no signs of slowing down, online advertisers must work hard to adjust their marketplace strategies to keep up with the massive growth Instacart has seen this year, now reaching 85% of US households with service to over 25,000 stores.
To keep up with this growth, Instacart continues to expand its advertising options, presenting opportunities for Featured Product ads and other ways to introduce products and protect in-store share of shelf. And while marketers can utilize the data and insights they’ve gained from advertising on Amazon or Walmart, online advertisers should understand the importance of tailoring a strategy specific to Instacart. Competition on Instacart is already on the rise, and now is the time to identify gaps in competitors’ bidding strategies, run competitive conquesting, harvest long-tail keywords, and win top placements.
In this eBook, we’ll share best practices for running Instacart campaigns, including:
...and more! Download the guide now.