What is Amazon PPC Automation?
Amazon PPC automation is the ability to manage Amazon sponsored ads at scale using software solutions that automate repetitive campaign management tasks.
Common features of Amazon PPC automation tools include:
Amazon Automated Bidding
Create and launch PPC campaigns, set target bids, and optimize performance goals across all of the different Amazon Advertising products. This includes Sponsored Products, Sponsored Brands, Sponsored Display, and Demand-Side Platform (DSP).
Whether through rule-based automation logic or Pacvue’s AI-powered automation, optimize campaigns for more efficient bids, keyword harvesting, dayparting (time-of-day bidding), budget pacing, negative keyword targeting, and advanced goal-based logic.
Since eCommerce advertising doesn’t exist in a silo, manage campaigns by content performance, inventory levels, and other retail factors, such as total sales and organic position.
With all of your data in one place and software to automate the repetitive tasks, get access to more granular analytics that view data across different factors, allows bulk changes based on insights, and includes automated recommendations.
Why Do You Need Amazon Advertising Optimization?
Managing advertising campaigns is a time-consuming activity. A typical campaign manager’s day consists of adding new keywords to campaigns based on recent search terms, adjusting bids up or down based on past performance, testing new creative variations, analyzing performance, and much more.
Unfortunately, eCommerce brings even more complexity to the mix. Ranking factors, inventory levels, and profitability all determine which ads are the most successful, or even able to serve at all! What’s more, many brands may have hundreds— if not thousands—of products in their catalogue, each with potentially thousands of search terms shoppers are using to find their products. The world of Amazon Advertising moves at lightning speed, so the optimizations you typically make on a weekly basis on other ad channels, may need to happen daily on Amazon.
Amazon Advertising automation is about taking the repetitive workload off campaign managers and allowing them to focus on the areas that humans do best: strategy, creativity, and granular tactics to hit unique business goals. At Pacvue, our team of expert practitioners have been paid search and marketing campaign managers for years, so the Pacvue platform is built with end users’ day-to-day jobs in mind.
Marketers and advertisers leverage Pacvue’s Amazon PPC automation to accomplish a variety of goals for their brand.
It’s no secret that as Amazon becomes more competitive, the cost of advertising has increased. To stretch your budget further, automated bid management helps you uncover “low hanging fruit” - the missed opportunity of affordable targeting but high returns.
Grow Market Share
Your competitors on other channels (or even in store) are not the same on Amazon. Know who’s beating you for digital Share of Voice and why they are currently winning. Amazon keyword clustering helps you uncover trends in the data by grouping similar targets, sub-categories, and intent together. Employ a campaign strategy to recapture your position and leave competitors in the dust.
At the end of the day, the best tools amplify existing strategy and allow brands to scale. Find, test, and invest in new targets and double down on what’s working best to convert customers.
Pacvue’s Amazon PPC automation tools can help with all of the above based on your goals. We provide the best tools to empower savvy strategists to hit KPI’s and increase conversion rate.