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Retail Media Advertising

New to retail media?

 Today’s consumer journey is complex, and your advertising shouldn’t exist in a silo. Learn the basics of scaling an eCommerce media strategy.

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Retail Media Advertising
eCommerce Advertising
What is Retail Media?

Retail Media is eCommerce advertising within retailer sites and apps, by brands or sellers that sell products through online marketplaces.​ Brands can boost their visibility on the digital shelf and advertise products near the point of sale, increasing conversions.

Why You Need Retail Media

In a rapidly changing retail landscape, a unified approach to retail media can unlock opportunities for efficient product sales, faster improvements to ROAS and other campaign performance KPIs, and the ability to reach customers wherever they shop.

  • Build a full-funnel advertising strategy for every marketplace
  • Uncover cross-channel optimizations to win in your category
  • Target ads based on customer behavior and retail context
Marketplace Advertising Strategy

The Pacvue Platform

Complete software solution for eCommerce business.
Optimize ad campaigns, sales, and the digital shelf in one place.
Marketplaces we serve
Amazon AutomationWalmart ConnectInstacarteBay Inc.Criteo Commerce Media PlatformTarget AdsMicrosoftCitrusAd
Discover the Pacvue Platform
“Pacvue's platform is a great solution for any CPG brand looking to maximize results for retail media advertising efforts. They are constantly adding additional features and supporting additional eCommerce platforms. At BetterBody Foods we have seen strong success using Pacvue as our primarily SASS platform for PPC advertising on Instacart, Amazon, and most recently Criteo.”
Austin Roper
Director Of Marketing at BetterBody Foods & Nutrition
Read Case Study

How Ecomm Leaders Use Retail Media Campaigns

Spectrum Brands
For Marketing Managers
Run more effective retail media campaigns. Get AI solutions to save your marketing team time.
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For Sales Managers
Pacvue integrates total sales, forecasting, and order metrics in one centralized place.
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For Operations Managers
Drive total sales, increase organic visibility, and manage the full journey of every product.
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For Agencies & Account Managers
Pacvue helps managers optimize bids to improve ROAS, automate tasks and audit the digital shelf.
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For Merchandising Managers
Pacvue gives teams the tools they need to optimize content, inventory, pricing, and promotions.
Learn More

Harness the Power of Omnichannel Retail Media Campaigns

Improve Campaign Performance

  • Run retail media on Amazon, Walmart, Instacart, and more
  • Optimize to increase sales while lowering costs
  • Automate daily actions to focus on strategy
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Optimize the Digital Shelf

  • From purchase order to in-stock to winning the buy box
  • Improve detail page performance to maximize sales
  • Drive total sales and improve organic visibility
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Uncover Omnichannel Opportunities

  • Expand reach with other marketplace integrations
  • See channel performance side by side and aggregated
  • Dive into omnichannel trends to make smarter decisions
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Save Time with Reporting

  • Data where you need it, when you need it
  • Industry-first Excel integration for bulk edits and reporting
  • Schedule customized reports to uncover insights faster
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Grow Market Share

  • Stay ahead of shifts and grow your share of voice
  • Competitive intelligence and benchmarking
  • Get products on page one faster
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Win the Market

Amazon

Improve ROAS and grow market share

when you take advantage of a full-funnel media strategy on Amazon.

  • Campaign optimization and customized reporting
  • Grow market share with paid & organic share of voice
  • Sponsored Products, Sponsored Display, Amazon DSP, and more
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Instacart

Be the first one in the basket

to drive repeat purchases and brand loyalty with online grocery customers.

Win the online grocery surge with the leading platform to manage Instacart advertising campaigns. Work more efficiently, manage your budgets with more control, and expand your reach with keyword recommendations to capture new customers.

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Walmart

Drive total revenue

from the largest retailer in the US.

More Walmart shoppers are turning online than ever before. Win them across ads, organic listings, and offline conversions. Manage both Sponsored Products and Search Brand Amplifier in Pacvue.

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Criteo

Run paid media campaigns

on 40+ retailers’ websites at scale.

Expand eCommerce advertising with programmatic bidding, analytics, and automation across eCommerce marketplaces and retailers. Tap into Target, Best Buy, and more with precise sponsored products campaigns.

Learn More

CitrusAd

Grow your CPG business

with sponsored products on national and regional retailer sites.

Deliver your ads across an ecosystem of online retail channels and reach consumers with a variety of ad formats and targeting options across all stages of their journey. Run sponsored product campaigns on Gopuff, Target, and more retailers.

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Benefits of Retail Media

Win the market with Pacvue.
Scale with competitive Share of Voice & insights, automated bid management, flexible reporting, and retail data.
20
hours saved per week with Pacvue automation
40%
average ROAS improvement after 30 days
30%
average increase in conversion rate
Duracell eCommerce
“Without their help, we wouldn't be where we are today, which is growing at an astronomical rate.”
Steve Epstein 
Director of eCommerce, Duracell
Hear more from Steve Epstein, on how Pacvue helps them to bring their eCommerce advertising to another level.

How to Get Started

Define your campaign goals

Identify your target ROAS, sales, market share, or new customer growth.

Target the right audience

Select your branded, category, and competitive keywords, or custom audiences.

Set your bids and budget

Bid intelligently with recommendations to overtake your competitors while maintaining ROAS.

Act on recommendations

Automate daily tasks and focus on top recommendations to improve campaign performance.
Get Started

Learn More about Retail Media

Case Study

A Modern Vitamin Brand

A vitamin brand grew awareness and brand loyalty with Pacvue & Amazon DSP
August 4, 2020
By 
Pacvue Corporation
Amazon
Report

Retail Media Flight Plan

Learn fundamentals of retail media, how to make smart investments across channels, and tips to achieve escape velocity with your campaigns.
August 3, 2021
By 
Pacvue Corporation
Blog

Harnessing the Growing Power of Retail Media in 2022

In this blog, we highlight everything from ad formats to building an omnichannel strategy and creating a loyal consumer base, all using the power of retail media.
December 13, 2021
By 
Pacvue Corporation

Ready to Get Started?

We'll show you how easy it is to get up and running.
Start managing your eCommerce advertising at scale and exceed your business goals.
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Pacvue

Pacvue is the enterprise platform for brands, sellers, and agencies to manage their eCommerce advertising by combining holistic performance data with recommended actions.
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98009-2004
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