December 7, 2021
In yet another year of rapid growth for eCommerce, Thanksgiving 2021 kicked off a unique Cyber 5 shopping weekend in the midst of long-running supply chain challenges, a return to in-store visits, and a holiday shopping season that is said to have begun far before the deal event, as early as October.
But how did Amazon ad performance hold up compared to previous years?
When we analyzed our advertisers’ Amazon performance data from Cyber 5 2021, we found that:
Download the full report for access to week-over-week and year-over-year trends in CPC, ACoS, spend, and more for Amazon Advertising.